Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
Successful Email Marketing for B2B Organizations – Jenna Tiffany
How to Use Emotional Marketing to Increase Sales – Alexander Novicov
When to use AI such as chatbots – Samantha Stone
Augmented Reality - Katrine Konyher
How to align sales and marketing using HubSpot – Leslie Boadum
Profitable website traffic – Micheál McGrath
The New Rules of Marketing Technology - Scott Brinker
The biggest opportunities in B2B tech websites - Andy Crestodina
How to compete with giants as a small business – Jeroen Corthout
Value Selling that makes your company grow – Chad Sanderson
RE:Think Innovation – Carla Johnson
Create Predictable, Scalable Sales Revenue - Aaron Ross
The Importance (And Results) of Sales and Marketing Alignment – Sean Reid
How to maximize your lead generation with the right landing page - Oli Gardner
How to succeed with your B2Bpodcast - Justin Brown
ROI-Driven Marketing – Mike Krass
The future of content marketing in B2B – Joe Pulizzi
Leadership and strategy for a great company culture – Adam Halim
How top brands use ABM to get results – Jon Russo
The biggest content creation challenges for B2B companies – Emily Hill
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