When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.
Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19.
Takeaway #1 Stick with familiar website design instead of trying to go against the norms.
Takeaway #2 Engage your customers without overwhelming them.
Takeaway #3 Lower barriers to purchase.
Connect with Padraig Walsh
LinkedIn: Padraig Walsh
Podcast: The Behavioural Vaccine Podcast
Website: Actualise Academy
Sponsors:
Kurious Digital
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Apple Podcasts
Stitcher
Spotify
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