Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).
tl;dr — yes.
Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.
There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.
193: (2 for 2) Impact ideas: Smart speaker donors, Marketplace for giving days, Donor Thank you service, white label GoFundme
192: (2for2) Impact ideas with Joe Magee - Kids media channel, UGC child symptoms, Family podcast history
191: (2 for 2) Under Profiled day, Homeless donation marketplace, and shower Social Impact Ideas
190: (2 for 2) Ideas for social impact with Visceral
189: How to Manage Grief in the Workplace - Lantern.co
188: How To Challenge Your Boss W/O Getting Fired
187: Data Visualization, Moving From Numbers to Narrative - Tara Todras
186 - How We Made a Fundraising Course from Idea to Launch
185: Raising $20k in 4 Days with Popcorn - Jack & Jill
184: Using Podcasting to Build Clients ~ Through the Noise
183: Ad Grant Application, Compliance & Creative Fall Ideas
182: #StopHateForProfit - Interview from Next In Nonprofits
181: How we lost a staff member due to H-1B Policy
180: Turning a Gala Virtual, Upaya Raised $302k
179: Virtual Reality for Impact with Mind Glow
178: Homelessness in the Time of COVID-19
177: The 7 Elements of a Primal Brand (reprise)
176: 14 Ways to Grow Your Podcast Downloads
175: COVID-19 College Advising | Making the Shift to Digital
174: How to Design an Auction Event
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