Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).
tl;dr — yes.
Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.
There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.
113: Startup using bottles to save the environment
112: One Billion Messages for Good with Twilio.org
111: How Box.org thinks about CSR and social impact
110: (short) How We spent $13k on a vitamin
109: Play That Pays at Playworks
108: The Creation of #GivingTuesday by the 92nd Street Y
107: Raising +100k Coats and Dollars From the Rising Generation at New York Cares
106: Harnessing Digital Campaigns
105: (short) Don't build that app!
104: Keeping Nonprofit Brands Current
103: What to do with Facebook Fundraising
102: Crafting a digital strategy for TFA
101: Lyft-ing up Social Impact: Inside CSR at Lyft
100: Seth Godin on nonprofit strategy & parenting
099: Earworms for good: Music for social impact
098: Crisitunities & other story telling campaigns tactics
097: How GuardianX is leveraging tech for social change
095: How Cystic Fibrosis Foundation builds rad online communities
094: How Fair Trade Certified is building on 20 years of impact with lean digital practices
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