“We are a nation of terrible listeners,” says Bob Paradiso, President of Durasein Solid Surface. For Bob, the best salespeople are really listening to their customers, and working hard to identify and solve the problems of their customer. On this episode of Sales Lead Dog, host Chris Smith talks with Bob about his forty year career in sales, and what he’s learned along the way.
But for Bob, sales wasn’t really on the radar. In fact, he got into sales when his boss called him into his office one day and offered him a sales role in San Francisco. Bob had never considered sales before -- and despite his wife’s skepticism, he eventually persuaded her that life in San Francisco would be a nice change. That moment, where he took a leap into sales, has defined his life.
What has Bob learned as he moved from sales to sales leadership and beyond? First and foremost, he highlights the power of listening, and solving problems. If you can really solve their problem, he says, the customer will always find value in your business. He also discovered that sales leadership is about more than just customers. It’s about striking the balance between customer needs and company needs -- and finding creative solutions so everyone leaves the meeting satisfied.
For more on transitioning into sales leadership, creative problem solving, and the power of getting to know not just your customer but also your team, tune in this week to Sales Lead Dog.
Quotes:
Links:
www.linkedin.com/company/duraseinsolidsurface
www.duraseinusa.com
Empellor CRM Website
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Amy Walther, Hire the Go Getter
Jamie Shanks, Self-Discover A New Way
Donna Serdula, What Does Your Profile Say About You?
Frank Cespedes, Sales Management That Works
Melissa Matthews, Look For The Uncomfortable
Russell Brown, Build Deeper Sales Relationships
Rhonda Petit, The Spirit of Selling
Dale Merrill, Strikingly Different Selling
John McDonnell, How To Make The Leap
Andy Paul, Sell Without Selling Out
Greg Coonley, Put Forth A Great Product
Paul Steinmetz, Walking A Fine Line
Laura Cavanaugh, Complete the Sales Cycle
Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good
Joel Stevenson, Build A Selling Skillset
Sophia Kim, Be Like Water
James Koenig, The Curbside Prep: Show Up with a Plan
Jason Cutter, Selling with Authentic Persuasion
Isaac Kuhlman, Know Your Customer‘s Why: Amazon Brand Developing
Kevin Snow, Burning Through Lead
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
The Home Service Expert Podcast