Alvin Crawford has held three prestigious roles in Revolution Foods company from VP of Sales, to SVP of Sales, until presently landing on Chief Revenue Officer. Before his current role he’s remained rooted in sales and marketing and continually held leadership roles where he’s naturally excelled.
In today’s episode Alvin breaks down the intricacies of leading a company that is dedicated to bringing 2 million healthy meals to adults and students across the country. His humble beginnings of being a door-to door sales rep selling books gave him the building blocks of what it means to be a strong salesman.
Tune into learn from a leader whose experience has allowed him to build a strong foundation around him in order to excel and succeed!
Quotes
“So I think there was an insurance agent Albert Gray, that successful people do the things that unsuccessful people aren't willing to do. And so, if you think about that contextually, it's really about forcing yourself to put the habits into practice.” (20:17-20:32)
“You make sure that your marketing and your messaging, are solid, before you start building on a massive team, because it's not their fault that they can't sell a product that you haven't been clear about, in terms of the value proposition.” (26:34-26:50)
“You want prompts to remind you to call this person to do that you want to be able to push out information to lots of people that you've talked to over time. All of those things are better if you've got a CRM system that is in place." (36:17-36:27)
Links
Alvin Crawford: LinkedIn
Revolution Foods: LinkedIn
Revolution Foods Website
Empellor CRM: LinkedIn
Empellor CRM Website
Jennifer Glass, Does Success Equate to Happiness?
Matt Schatz, Leadership is NOT a Title
Tony DeSpirito, Hire the Right People
Blake Morgan, The Customer of the Future
Gal Borenstein, Know Thy Enemy: Borenstein Group
Shannon Mulligan, Mom Squad: VAST Results- Getting You to YES!
Kristie Jones, Taking Off The Rose Colored Glasses
Sandy Ellis, Extend Grace & Accept It
Sally Duby, Capture The Data
Joe Paranteau, Billion Dollar Sales Secrets: Sellers & Non-Sellers
Mary Grothe, Align With The Buyer: House of Revenue
Jeffrey Diamond, Leveraging Sponsorship
Ken Grohe, Empathy & Curiosity Over GPA
Lauren Bailey, The Confidence Gap: #GirlsClub
Sebastian Shahvandi, Always Better, Never Best
Devin Corn, Bringing Military Success to Sales Success
John Golinvaux, Data Mining: The Truth Serum
Michael Gumiela, Take Note
Tiffani Misencik, Accountability vs Responsibility
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Experts of Experience