“All of us are people, and if on a personal level, we don't follow principles or values of health and well-being, it’s very difficult to build a corporate culture of well-being in our companies. So, I believe that personal and organisational are very much related.”
In episode #608 of the Inspiring Women in CX podcast, Clare Muscutt talks to Marina Bezuglova, the Executive Director of Healthcare, CEE, at Ipsos, about…
📚 How she found her way into the Women in CX community and found help and support in publishing and translating her book
⚕️ Her background in Psychology, holding a PhD in Medicine, and how an interdisciplinary approach allows for the formation of new knowledge and innovative solutions
🤝 Combining her interest in research, medicine and people working in social and market research at GfK, before becoming a top manager and leading the development of customer experience research and continuous improvement
🗯️ Growing from “useful crises” and the importance of being a mindful and empathetic leader, particularly in times of disruption and transformation
❌ The relationship between stress and creativity and how if we neglect our most basic needs, we’re unable to negate mental blockers and develop out-of-the-box solutions
🗣️ The role that both cognitive and emotional empathy play in decision-making and how storytelling can bring the customer/patient’s reality into focus
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics
Clare Muscutt talks with Kristin Haynes about human capabilities & the future of employee experience
Clare Muscutt talks with Lynn Hunsaker about ‘smoothing the silos’ and the path to influencing customer focus in your organisation
Clare Muscutt talks with Crystal D’Cunha about employee experience design and being a mompreneur
Clare Muscutt talks with Melissa Moore about frontline customer service and dealing with bullying in the workplace
Clare Muscutt talks with Agnes So about CX in health tech and bringing more ‘art’ to customer experience
Clare Muscutt talks with Alex Acosta about data analytics and living with eating disorders
Clare Muscutt talks with Anne Gray about the stigma of infertility and her research in the field of customer-led digital transformation
Clare Muscutt talks with Amélie Beerens about overcoming childhood trauma to become the women we’re destined to be
Clare Muscutt talks with Olga Potaptseva about female entrepreneurship and striking the right balance between CX strategy and implementation
Clare Muscutt talks with Ellie Sutton about customer experience & proposition development in supermarket retailing
Clare Muscutt talks with Anna Noakes Schulze about the future of Web3 customer experience and the Metaverse
Clare Muscutt talks with Chelsea Costelloe about Caribbean CX and dispelling customer journey mapping myths
Clare Muscutt talks with Serena Riley about challenging gender bias for the future generation of women leaders
Clare Muscutt talks with Gemma Colby about her transformational career journey and overcoming self doubt
Clare Muscutt talks with Naima Mwawasi about breaking gender stereotypes, divorce and CX in Kenya
Clare Muscutt talks with Thirza Schaap about working motherhood and building sustainable CX culture
Clare Muscutt talks with Elena Rozanova about escaping Kharkiv and the realities experienced by Ukrainian female refugees
Clare Muscutt talks with Stine Ringvig Marsal about squiggly careers and fixing a broken CX industry
Clare Muscutt talks with Hayley Pugh about graduate careers, digital transformation and omnichannel Customer Experience
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