Building a Content Strategy (for the New Year)
EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.
Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you’re delivering messages and campaigns that will attract attention and inspire interaction.
In this episode, we walk you through nine easy steps to build a content strategy that’s focused and inclusive. Whether your plan covers one month, one quarter or a whole year, getting a gameplan together will benefit both your signage team and your audience.
- Understand why you need a content strategy
- Hear nine practical steps to create a formal plan
- Discover why audience demographics can be misleading
- Learn how to find out if you’re measuring the right things
- Get tips on crowdsourcing tasks, calendars, policies and goals
See the full transcript HERE
Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
Feeding the Face-to-Face Channel
Internal Communication Trends for 2021
Employee Engagement Trends in 2021
Hardware Considerations for Digital Signage
Work From Home: Tech, Trends & Benefits
The Client Onboarding Process & Why It Matters
How (Not) to Communicate Effectively
How Digital Signage Technologies Are Adapting to COVID-19
It's Time for a Digital Signage Content Refresh
AV & Digital Signage Trends for 2021
A/B Testing for Digital Signage Content
ADA Guidelines for Digital Signage
How to Make Internal Communications More Authentic
Using Digital Signage for Activism & Inclusion
Automated Digital Signage – Set It and Forget It
Digital Signage for Health and Safety
Calls to Action - Examples & Advice for Digital Signage
Localization & Why It Matters
Digital Wayfinding 101
Why You Need Room Signs Instead of Tablets
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential