Building a Content Strategy (for the New Year)
EPISODE 77 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.
Crafting a content strategy for your digital signage system can help finetune your goals, streamline your processes and save you time in the long run. More importantly, it can ensure you’re delivering messages and campaigns that will attract attention and inspire interaction.
In this episode, we walk you through nine easy steps to build a content strategy that’s focused and inclusive. Whether your plan covers one month, one quarter or a whole year, getting a gameplan together will benefit both your signage team and your audience.
- Understand why you need a content strategy
- Hear nine practical steps to create a formal plan
- Discover why audience demographics can be misleading
- Learn how to find out if you’re measuring the right things
- Get tips on crowdsourcing tasks, calendars, policies and goals
See the full transcript HERE
Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide
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Adding Digital Signs to Your Alert System
Tips to Measure Digital Signage ROI
Get Inspired by Modern Marketing Trends
Automated Content for Digital Signs
Storytelling and Text Tips for Digital Signs
13 Ways to Fail at Digital Signage
Gamification Ideas for Digital Signage
Communications Planning for Digital Signs
Best Practices for Digital Signage Layouts and Playlists
Metrics and Measures on Digital Signs
16 Digital Signage Start Up Tips
Launching a Digital Signage Pilot
Digital Signage Design Primer 2 - Practical Tips
12 Ways to Increase Engagement with Digital Signs
14 Quick Digital Signage Content Ideas
How to Connect with Three Generations in the Workforce
Understanding Audience Motivations
Digital Signage Design Primer 1 - Basic Foundations
8 Steps to Plan a Digital Signage System
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