We are back! Please welcome to this episode, Jon Torrey, Director of Marketing of Searchlight.
In this episode, Eric and Jon discuss analytics and insights and how to use them to your advantage. Jon lets Eric know that, "working together yields better results," and to not rule out advertising on Bing.
A lot is discussed in this episode, so have a pen and paper ready! Jon shares the secrets on how to improve marketing operations, and what to focus on when creating Facebook ads.
You will not want to miss this episode!
Links discussed in this episode can be found here
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
Overcoming Obstacles in a Family-Run Business
The Importance of Asking Questions
Marketing Strategy: Making Data Driven Decisions
Get out of Obscurity with Personal Branding
How to Utilize Software to Increase Efficiency
The Science Side of Marketing
IAQ Q&A’s
How to Perfect the Review Process
The Best Practices for Advertising with Yelp
The Biggest Website Mistakes You Can Make
Keeping Your Talent Pipeline Full With Nathan Coker
Promoting Women in the Trades with the Lady Titans
The Power of Proper Planning
Why You Should Start a Podcast
The Value of Having Great People
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