We are back! Please welcome to this episode, Jon Torrey, Director of Marketing of Searchlight.
In this episode, Eric and Jon discuss analytics and insights and how to use them to your advantage. Jon lets Eric know that, "working together yields better results," and to not rule out advertising on Bing.
A lot is discussed in this episode, so have a pen and paper ready! Jon shares the secrets on how to improve marketing operations, and what to focus on when creating Facebook ads.
You will not want to miss this episode!
Links discussed in this episode can be found here
Differentiating Yourself Through Brand Storytelling | Ryan Chute - Wizard of Ads
You Have to Set the Hook
The Importance of Call by Call Management
Ways to Avoid Wasting Ad Spend This Summer
Continuing to Train Your Technicians in the Summer
Maximizing Your In-House & Outsourced Marketing Efforts
Simple Ways to Improve Technician Recruitment
Questions To Ask When Hiring a Marketing Agency
Growing Your HVAC Business Through Acquisitions
How to Build a Thriving HVAC Business in 2022
The Importance of Knowing Your Numbers
Strategies for Managing Busy Season Demand
Spring HVAC Strategies to get the Phone Ringing
Marketing Made Simple: Back to the Basics
How to Create A Successful Marketing Campaign
The Importance of Having a Website That Can Scale
Strategies for Re-Engaging Your Existing Customer Base
How to Make the Most of Your Marketing Budget This Year
Increasing HVAC Sales by Giving Your Customers Choices
How To Strategically Plan for Success in 2022
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