The Passle Podcast - CMO Series
Business:Marketing
During this podcast we discuss how professional services marketing differs from traditional b2c/b2b and we ask Yasemin what her marketing philosophy is. We explore how Yasemin defines and measures success for the team and the business and this extends into Yasemin's favourite marketing execution to date.
Yasemin Baird is the Head of Marketing at leading property consultants, Montagu Evans in London.
A key takeaway from our conversation was how Yasemin's (and Montagu Evans) leadership revolves around transparency and clear communication. Whether that was for their rebrand, sharing objectives/success internally or the current rapidly changing world we live in. I have no doubt this has lead to their business success.
To close, Yasemin explained that her piece of advice for marketers building their careers would be to be flexible in your role, communicate well and learn when to say yes or no.
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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