The Passle Podcast - CMO Series
Business:Marketing
During this podcast we discuss how professional services marketing differs from traditional b2c/b2b and we ask Yasemin what her marketing philosophy is. We explore how Yasemin defines and measures success for the team and the business and this extends into Yasemin's favourite marketing execution to date.
Yasemin Baird is the Head of Marketing at leading property consultants, Montagu Evans in London.
A key takeaway from our conversation was how Yasemin's (and Montagu Evans) leadership revolves around transparency and clear communication. Whether that was for their rebrand, sharing objectives/success internally or the current rapidly changing world we live in. I have no doubt this has lead to their business success.
To close, Yasemin explained that her piece of advice for marketers building their careers would be to be flexible in your role, communicate well and learn when to say yes or no.
Episode 66 - Tom Elgar on the four pillars of effective content marketing in professional services
Episode 65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing
Episode 64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
Episode 62 - Robyn Addis of LISI and #FollowFriday on building an inclusive community in professional services
Episode 61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
Episode 60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
Episode 59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
Episode 58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
Episode 57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm’s approach to BD from the ground up
Episode 56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
Episode 55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
Episode 54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
Episode 53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today’s firm
Episode 52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
Episode 51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
Episode 50 - Celebrating our picks from the past year
Episode 49 - Murray Coffey on building the next generation of successful legal professionals
Episode 48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
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