Listen in as I to talk to Ryan Luckin, VP of Marketing at LevelTen Energy in this episode called, "Balancing Brand and Demand: How to Drive Short and Long Term Marketing Objectives"
----more----
After some fun sports talk ... we talk about balance between brand and demand ... about the intersection of brand and demand and how important, I think brand has always been quite frankly, the driving of demand. But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix. I ask Ryan, at LevelTen now for almost two years, how they are thinking about that balance that is investing in the brand but also feeding a sales organization and driving some revenue responsibility?
Ryan says "Let's really focus on the demand generation but the brand (and I'm using air quotes, realizing nobody can see it). The brand has to be a bi-product of that. So what does it look like? What are the messages you're actually saying? And how are you saying them?" Listen in for these answers and a lot more!
The full transcript and recording will be on the Heinz Marketing blog starting 6/24/19 at 6am PST.
______________________________________________________________________________
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
The Agony and Ecstasy of Annual Budgeting and Planning (Seriously!)
How to Optimize Reviews to Accelerate Sales for Your B2B Products
Is AI Real or Vaporware? Hard Questions and Hard Answers
Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota
Can You Be Good Enough?
When Hiring Marketers Choose Athletes Over Experts
B2B Start-up Sales Lessons, Mistakes & Best Practices
Do You Have the Right Sales Funnel for Your Business?
Joe Hyland Confesses How a Minor in Psychology Led him to be a CMO: Podcast with Matt Heinz
Win in your mind to lift yourself in your career: 2 powerful minutes from Matt Mayberry
Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer
Sales Objection Handling from the Master: Insights from Best Seller Jeb Blount
Sales Managers Need Love Too - How to Coach the Coach- Norman Behar
Style vs Function: The Importance of Design and UX in B2B Applications
Is Sales Just a Mental Game? So says Sedric Hill with Matt Heinz
The B2B Event Marketing Gap That Will Make Or Break Your Success
Why Your Salespeople Don't Make Quota - An Easy Fix - James Muir Podcast
How to Fish with a Spear, Not a Net - Jon Miller of Engagio
Here’s Your Event Marketing Playbook for 2019
Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast