Listen in as I to talk to Ryan Luckin, VP of Marketing at LevelTen Energy in this episode called, "Balancing Brand and Demand: How to Drive Short and Long Term Marketing Objectives"
----more----
After some fun sports talk ... we talk about balance between brand and demand ... about the intersection of brand and demand and how important, I think brand has always been quite frankly, the driving of demand. But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix. I ask Ryan, at LevelTen now for almost two years, how they are thinking about that balance that is investing in the brand but also feeding a sales organization and driving some revenue responsibility?
Ryan says "Let's really focus on the demand generation but the brand (and I'm using air quotes, realizing nobody can see it). The brand has to be a bi-product of that. So what does it look like? What are the messages you're actually saying? And how are you saying them?" Listen in for these answers and a lot more!
The full transcript and recording will be on the Heinz Marketing blog starting 6/24/19 at 6am PST.
______________________________________________________________________________
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Database Mgmt Tips to Increase Email Deliverability - Adam Schoenfield
How Consistency and Focus Took Weldon Long from Jail to the Fortune 500
Godley Delivers the #1 Thing Salespeople Want: Qualified Leads - Podcast
A Personal Branding Strategy: How You can be Top of Mind - Podcast
Can Salespeople be Trusted?
Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo
Conversica Study Reports 77% of Leads are Not Touched - Alex Terry on Podcast
Your 2019 Sales Enablement Strategy Is Here: Q&A with Melissa Madian
Three Ways to be a Winner in Pipeline Development
Christine Zmuda, Sr. Dir. of Sales at Microsoft on How Microsoft is Shaping the Future of Sales
It all starts with a problem! - Jill Konrath at her best - A podcast with Matt Heinz
Why Cold-Calling Works from Mike Schultz of the Rain Group
Practical MarTech: How to Make Marketing Technology Work for You (Not against You)
Training & Professional Development for your Sales Managers: New Best Practices from Norman Behar
Why Closing is the Easy Part of a Sale-Anthony Iannarino & Matt Heinz
How to Create Effective Marketing in Difficult Industries
It's unbelievable what you can get done if you don't care if you get fired! Joe Chernov
How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
How to Avoid a PPT that undermines a Salesperson's Credibility
Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast