In this episode your host, Katrina McCarter, speaks with Stevie Angel and Nadia Tucker, the co-founders of activewear company, Active Truth. This business was started with $20,000 and had a turnover of $2 million in their second year of business. They credit their success to catering for an underserved growing segment of mothers and understanding them deeply.
This episode provides valuable content for brands wanting to build deep, lasting relationships with mothers. It focuses on the role of empathy, authenticity and inclusion and purpose play in Active Truth’s phenomenal success.
For show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-18-with-stevie-angel-building-deep-connections-with-mums/
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29. Marketing to Indian Mothers with Anoushka Gungadin
28. Finding opportunities in a global crisis with Katrina McCarter
27. Marketing to Pregnant Women and New Mothers with Dira Barnes
26. Marketing to women over 50 with Alison Bryant
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16. Mums changing media and technology behaviours with Melissa DeCesare
15. Grandparents Influence with Patty David
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