In this episode your host, Katrina McCarter, speaks with Stevie Angel and Nadia Tucker, the co-founders of activewear company, Active Truth. This business was started with $20,000 and had a turnover of $2 million in their second year of business. They credit their success to catering for an underserved growing segment of mothers and understanding them deeply.
This episode provides valuable content for brands wanting to build deep, lasting relationships with mothers. It focuses on the role of empathy, authenticity and inclusion and purpose play in Active Truth’s phenomenal success.
For show notes head to: https://marketingtomums.com.au/podcast/podcast-episode-18-with-stevie-angel-building-deep-connections-with-mums/
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51. Partnerships and Collaborations with Katrina McCarter
50. Marketing to Gen X Mums with Susie O’Brien
49. Power of Facebook Groups with Katrina McCarter
48. Power of Purpose with Monica Meldrum
47. Growth of Audio with Megan Lazovick
46. Growth of Women in Business with Tina Tower
45. Marketing to Single and Solo Mothers with Jacinta Tynan
44. Health and Wellness Boom with Sam Wood
43. Marketing to Tech-First Parents with David Butler
42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings
41. What brands are getting right with Katrina McCarter
40. Why your brand name matters with Louise Karch
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38. Podcast Popularity Among Mothers with Elissa Ratliff
37. Understanding the impacts of home isolation with Katrina McCarter
36. Marketing to Millennial Mothers with Eddie Geller
35. Pinterest Marketing with Carin Lee-Skelton
34. Mothers and Covid19 with Jola Burnett
33. The Rise of Femtech with Marija Butkovic
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