The Tom Ferry Podcast Experience
Business
I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable.
But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity.
If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here.
In this episode, they discuss…
1:56 – Shane’s approach to geo farming
4:37 – High-level farming strategy
6:27 – Publishing the market update
9:45 – Client avatar
11:37 – Open Houses
14:53 – In-stream YouTube ads
17:54 – Details and content of ads
21:04 – Method to the money
27:17 – Calls to action
31:55 – Being the local celebrity
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The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing
From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience
Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing
Halftime Huddle | Mindset Monday
Move With Confidence | Mindset Monday
Launch to Leverage: Multiply Every Real Estate Listing | Tom Ferry Podcast Experience
TWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in Marketing
Winners Always Do This... | Mindset Monday
Regaining Confidence and Certainty in Today’s Market | Tom Ferry Podcast Experience
Top 10 Real Estate Marketing Musts for New Agents | This Week in Marketing
Sustainable Enthusiasm | Mindset Monday
The Greatest Competitive Advantage | Summit Keynote Speaker Shawn Achor
Annual Equity Review: The Supercharged Real Estate CMA | This Week in Marketing
Commit or Quit | Mindset Monday
8 Traits of the Best Real Estate Agents in the World | Tom Ferry Podcast Experience
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