Episode 55 - Check In With Others
Check in with your customers, clients, colleagues, connections and constituents.
Check in with your friends and family, even complete strangers.
I recently had a ridiculously awesome breakfast at J&M Diner in Framingham, Massachusetts, with my wife, Barbara, my sister, Cathy, and my mom.
The food was delicious.
The service was impeccable.
While waiting to be seated, I noticed a sign for employees that reminded them to “check in with tables.” Underneath that line, it listed the following three questions…
How are you?
How's everything?
Can I get you anything else?
And then, in all caps with two asterisks on each side, was the word, “SMILES.”
What’s written on that sign is something ALL businesses and brands should heed.
All of us should be checking in with our tables, so to speak, in both our professional and personal lives.
We should always be asking people around us how they are doing and if we can help them in any way whatsoever.
That would be good for business.
That would be good for everyone in so many ways.
You. Me. All of us should take a cue from the people who work at J&M Diner and be kind, courteous, helpful and friendly.
A Few Words with Joe Gill
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
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