Wouldn’t it be great if your website was like the Autobahn that brought customers in and moved them quickly through the sales process?
A lot of websites work hard to tell the company’s story and present the benefits of the company’s product, front and center.
However, a really great site starts where the buyers are when they arrive. Here’s what we mean by that.
You need to prepare your potential customers for what’s on your website before they get there. That’s right, pre-framing.
Any message you put out there in every marketing and sales asset should function as a piece of the customer journey that moves them from resistance to a buyer.
You need the steps to understand how to align your content to the customer journey, and we’re going to give you those steps in this episode of Video Marketing Mastery.
Join me as I talk to my Director of Strategy, Marcus Krieg about the most effective way to tie all of your content to the customer journey and produce the right content for every function.
Ep. 260: The Most Important Day Of My Life
Ep. 259: Your Business Needs To Use Stories! Why + How
Ep. 258: Answering the WireBuzz Phone During the Pandemic
Ep. 257: Why You Should Add Pricing To Your Website
Ep. 256: Grow Your Business Through Excellent Customer Service
Ep. 255: How to Optimize Email & Voicemail for Better Results
Ep. 254: Removing Your Limiting Beliefs
Ep. 253: The Role Of The Modern CEO
Ep. 252: How To Develop The Best Version Of Yourself
Ep. 251: 5G Will Transform Sales & Marketing Teams For Ever!
Ep. 250: How WireBuzz Became One Of The Fastest Growing Companies in America
Bonus: Todd Speaks With Author of "Friday Forward," Robert Glazier
Ep. 249: How To Use Video To Become Your Prospect's Trusted Advisor
Ep. 248: How To Pivot Your Business To Profit
Ep. 247: How To Use Video Marketing To Win The White House
Ep. 246: Using Video To Retain Your Existing Customers
Ep. 245: Increase Lead Gen Using LinkedIn Sales Navigator With Brynne Tillman
Ep. 244: How To Use Video To Start Making Money Immediately
Bonus Episode: Overcoming Adversity with Jim Huffman
Ep. 243: Learn How To Use LinkedIn's Lead Gen Form And Video Ads
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