Paul Nielsen is with us again this week to discuss one of the greatest threats to your business. Paul explains what the most significant cybersecurity threats are for your business this year and what the emerging threats will be for 2020 and beyond.
Paul trained at Harvard University and is a certified cybersecurity risk advisor.
Cybercrime is big business globally. The current estimates are that by 2023, cybercriminals will take 1.4 Trillion Dollars from the global economy. Having a cybersecurity strategy is not just a concern for big business. If you are an entrepreneur, inventor or start-up, a security breach could cost you your entire business and reputation.
Paul offers pertinent advice on how you can minimise your risk and exposure to cybercrime.
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Special Guest: Michelle O’Hara
Smart Product Design
Using Professionals
Brand Culture
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Paul Nielsen: How To Value Your Business
Lisa Holownia: An Inventors Journey
Setting Up To Sell
Marketing Priorities to Maximise Energy
The World of Invention. With Special Guests Terry Hurlock, Ian Carlyon & Angelo Coco
Patents. With special expert guest Regan Gourley.
Manufacturing. Scot talks you through the process of manufacturing and details some of the pitfalls you need to be aware of.
Why We Podcast. Scot and Hamish talk about why they produce Off To Market™
Marketing: Selling It Yourself
Commercialisation (Part 2) The art of separating money from investors and customers
Messaging. Why it’s essential and what you need to consider before going to market.
Prototyping. The touchy-feely side of things.
Commercialisation. We talk pricing strategy, national and international distribution as well as hats and politics.
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