“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true. “ Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials…and only 5-7% of marketing dollars are directed at them.“
#27: Reinvention after a big giant hairy public failure (Sallie Krawcheck)
#26: How to open yourself up to reinvention ideas that throw themselves at you (Jana Brown)
#25: Reinventing to find your bliss (Margaret Roach)
#24: How to reinvent to change the world (Shelley Zalis)
#23: Reboot your career after a big break! (Diane Flynn)
#22: What kind of legal do you need for your reinvention? (Candice Cook Simmons)
#21: How do you finance your reinvention? (Tracy Chadwell)
#20: When your health forces you to reinvent (Dr. Donnica Moore)
#19: Reinventing during the wait in the pick-up line (Claire Cook)
#18: A Beautiful Reinvention (Stephanie Duttenhaver and Cindy Edwards)
#17: She helps you shop for products that treat women fairly (Amy-Willard Cross)
#16: 5 secrets to reinventing yourself as a writer (Laura Munson)
#15: Reinvent yourself as a millionaire! No, really. (Julia Pimsleur)
#14: Easiest reinvention trick? (Agathe Assouline-Lichten)
#13: Should you reinvent to pay it forward? (Eileen Gittins)
#12: Can you reinvent with a childhood friend? (Alison Matz and Linda Sawyer)
#11: Can you apply big-brand concepts to creating your personal brand? (Patrick Hanlon)
#10: What Can You Learn From a Serial Reinventor? Why, Everything! (Marianne Schnall)
#9: Walking Away - When You Have It All (Pamela Donnelly)
#8: From CEO to SO [starting over] (Carol Evans)
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