“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true. “ Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials…and only 5-7% of marketing dollars are directed at them.“
#147 Using a Fragrance Business to Fund New Treatments for Depression (Audrey Gruss)
#146 Embracing the Humility of Starting Something New (Kristin van Ogtrop)
#145 Finding a Way to Marry Life-Coaching and Interior Design (Carrie Leskowitz)
#144 Diagnosed with Autism Spectrum Disorder atAge 31 (Sarah Nannery)
#143 From PR to Tony-Nominated Broadway Producer (Robin Gorman)
#142 From Acting to Making Wishes Come True (Alexa Fischer)
#141 Sometimes You Have to Make Sacrifices to Start a New Dream (Tammi Leader Fuller)
#140 The Power of Uber-Positive Thinking (Ashley Miles)
#139 Going from Invisible to Visible When Taking Over the Family Business (Azra Khalfan-Kermali)
#138 From Women’s Rights to Animal Rights (Tharaka Sriram)
#137 Finding a Lucrative Hole in the Dying Journalism Market (Tharaka Sriram)
#136 Grabbing Coffee with Strangers on LinkedIn ‘till She Found Her Bliss (Kate Isler)
#135 Using Generosity and Altruism to Transform the World’s Health (Danielle Butin)
134 Reinventing the Way the World Thinks About Imperfect (Emily Rapp Black)
#133 When Trying CBD is Your Aha Moment (Kerrigan Behrens)
#132 It Gets Greater Later (Bevy Smith)
#131 Breaking Down So You Can Break Through (Laila Tarraf)
#130 When Getting Laid Off is the Biggest Shock of Your Life (Linda Fears)
#129 If it’s a Passion, then Just Do It (Jennifer Degenhardt)
#128 From Lawyer to Walking Guru (Joyce Shulman)
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