“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true. “ Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials…and only 5-7% of marketing dollars are directed at them.“
#227 How to Rethink Your Attitude Towards a Side Hustle When You’re Over 40 (Aliza Freud)
#226 How to Hire a Virtual Assistant and Reimagine Time For You (Kristy Yoder)
#225 Her Reinvention Took Her from NASA to Podcasting (Izolda Trakhtenberg)
#224 When Healing from Your Childhood Trauma Leads to Radical Self-Awareness (Poonam Bhuchar)
#223 How to Reinvent Yourself as a Writer – and Actually Make Money! (Rebecca Weber)
#222 When Your Reinvention Takes You From Entrepreneurship to the Corporate World (Barbara Viteri)
#221: World Menopause Day: A Special Conversation with Michelle Jacobs (Co-Founder, Womanness)
#220 Reinventing After Reaching the Top of the Mountain (Shelley Paxton)
#219 90% of Entrepreneurs Fail: Why You Should Reinvent Through a Franchise (Kim Daly)
#217 Reinventing from a Stable Career to Fill a Need Gap (Sharon Linder)
#216 From Stay-at-Home Mom to Addiction Recovery Maven (Felicia Montiforte Kleinpeter)
#215 Her Health Crisis Led her to Start a Nonprofit at 27 (Donna Cryer)
#214 When Covid Forces You to Pivot – and You Thrive (Sarah LaFleur)
#213 Reinventing How Women 50+ Are Seen in the Fashion Industry (Stephanie O’Dell)
#212 She Wrote the Guidebook for Midlife Reinvention (Joanne Lipman)
#211 The Secret to a Successful Reinvention (Katie Fogarty)
#210 What to Do When You’re Bored With Your Job (Shilpa Kulshrestha)
#209: He Decided to Start a New Business – Every Year! (Sean Castrina)
#208 Taking Her Reinvention Story to the Stage (LeeAnn Marie Webster)
#208 Reinventing Your Relationship to Uncertainty (Jill Griffin)
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