I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I'm ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cup of cappuccino they put in front of me wouldn't be enough.
Funny thing, it was. The rich full flavor satisfied my coffee taste requirement and that expresso packed a powerful punch. So as I sipped my little cup of cappuccino it occurred to me there was an important lesson in that cup. It was a lesson that applied to life and business.
It isn't about quantity. It's about quality. When it comes to delivering a service, instead of doing a lot of mediocre projects do fewer better projects and charge what you're worth. For marketing spend your time crafting one memorable blog post or powerful podcast instead of one hundred silly social media updates to deliver the punch your marketing needs.
As you think about your next business step go have a cup of cappuccino. Not that tasteless vente they serve at Starbucks, but a real high quality small cup of cappuccino with a powerful punch.
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
#978 Finding the Right Marketing Partner
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