I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I'm ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cup of cappuccino they put in front of me wouldn't be enough.
Funny thing, it was. The rich full flavor satisfied my coffee taste requirement and that expresso packed a powerful punch. So as I sipped my little cup of cappuccino it occurred to me there was an important lesson in that cup. It was a lesson that applied to life and business.
It isn't about quantity. It's about quality. When it comes to delivering a service, instead of doing a lot of mediocre projects do fewer better projects and charge what you're worth. For marketing spend your time crafting one memorable blog post or powerful podcast instead of one hundred silly social media updates to deliver the punch your marketing needs.
As you think about your next business step go have a cup of cappuccino. Not that tasteless vente they serve at Starbucks, but a real high quality small cup of cappuccino with a powerful punch.
938 -Use a Quiz to Find Your Best Prospects .
#937 Build Better Landing Pages
#936 The Multipurpose Business Plan
#935 How to Raise Your Price
#934 Face the Day
#933 She Thinks Big
#932 - Find Your Personal Sytle
#931 When Facebook Goes Away
#930 Stop Wasting Money on Marketing
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
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