Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.
Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art.
For the full blog article, click here.
Check back next week for part two of my interview with Steve Keller of Pandora. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at jeanna@dreamrproductions.com.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
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Episode 104- Chevy Silverado’s Walter the Cat (Part Two)
Episode 103- Chevy Silverado Walter the Cat (Part One)
Episode 102- The Sound of Corporate Sponsorship (Part Two)
Episode 101- The Sound of Corporate Sponsorship (Part One)
Episode 100- What I Have Learned So Far
Episode 99- What Is Audio Content in Conversational AI (Part Two)
Episode 98- What is Audio Content in Conversational AI (Part One)
Episode 97- What Is A Dynamic Ad (Part Two)
Episode 96- What Is A Dynamic Ad (Part One)
Episode 95- What is Sensory Perception (Part Two)
Episode 94- What is Sensory Perception (Part One)
Episode 93- What Is Synthetic Voice (Part Two)
Episode 92- What Is Synthetic Voice (Part One)
Episode 91- What Is Sonic Branding (Part Two)
Episode 90- What Is Sonic Branding (Part One)
Episode 89- What Is Sensory Marketing (Part Two)
Episode 88- What Is Sensory Marketing (Part One)
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