Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.
Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art.
For the full blog article, click here.
Check back next week for part two of my interview with Steve Keller of Pandora. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook. You can also email me at jeanna@dreamrproductions.com.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Episode 48- AI; Only As Good As Its Developer (Part One)
Episode 47- Near Range Audio Must Be Clear (Part Two)
Episode 46- Near Range Audio Must Be Clear (Part One)
Episode 45- Voice Apps For Business (Part Two)
Episode 44- Voice Apps For Business (Part One)
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Episode 37- Sound DNA with Alex Wodrich (Part Two)
Episode 36- Sound DNA with Alex Wodrich (Part One)
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Marketing and Innovation Through Sound; COVID-19 and Beyond
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
Episode 31- Season One Recap of the Sound In Marketing Podcast
National Women's Month
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