Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation!
Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to improve your online store. From SEO quick wins, to how you should use content, and NOT use content, and so much more.
This is an episode you don't want to miss.
Some of the topics we discuss are:Links / Resources
Kelly Goetsch: Commercetools coined the term "Headless Commerce" in 2013. What it meant then, and what it means today.
Harley Finkelstein: Breaking down barriers for independent retail
Chris George: The voice of the Subscription industry
Karim Marucchi - From "Speed to Market" to "Speed to Innovate". How combining Open Source & SaaS gets you there.
Finbarr Taylor: The fastest headless ecommerce storefront ever?
Simon Rodrigue: How Staples leveraged a best-in-breed "modular" approach to complete a digital transformation in a fraction of the time, and cost.
Jon Kennedy: Lessons learned running the largest "ecommerce" FB Group & why you should leverage community.
The Forever Promise: Subscription Optimization with Robbie Kellman Baxter
Colin Bodell: Ecommerce veteran on the unprecedented acceleration of ecommerce under Covid-19
Kurt Elster - Shopify pioneer on how to defeat the back button and turn visitors into customers
Tommy Walker - Former Shopify Plus editor-in-chief on creating industry leading content
Ben Jabbawy - Privy CEO on missed opportunities in email marketing
Patrick Coddou - Supply.co founder shares lessons, learnings, and the journey of building a successful DTC brand.
Greg Chapman - Getting tax right for ecommerce
Chris Meade - Tactics used to fuel Crossnet's hyper growth
Steve Weiss - How the biggest ecommerce brands are using social media to scale.
Patrick Campbell - Why understanding Churn, LTV & Value Based Pricing is crucial to your store's success.
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