Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/
Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory.
For more information on Mindshare, check out their site at https://www.mindshareworld.com/
My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com. I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Episode 107- The Home Depot Song (Part One)
Episode 106-The Aflac Duck (Part Two)
Episode 105- The Aflac Duck (Part One)
Episode 104- Chevy Silverado’s Walter the Cat (Part Two)
Episode 103- Chevy Silverado Walter the Cat (Part One)
Episode 102- The Sound of Corporate Sponsorship (Part Two)
Episode 101- The Sound of Corporate Sponsorship (Part One)
Episode 100- What I Have Learned So Far
Episode 99- What Is Audio Content in Conversational AI (Part Two)
Episode 98- What is Audio Content in Conversational AI (Part One)
Episode 97- What Is A Dynamic Ad (Part Two)
Episode 96- What Is A Dynamic Ad (Part One)
Episode 95- What is Sensory Perception (Part Two)
Episode 94- What is Sensory Perception (Part One)
Episode 93- What Is Synthetic Voice (Part Two)
Episode 92- What Is Synthetic Voice (Part One)
Episode 91- What Is Sonic Branding (Part Two)
Episode 90- What Is Sonic Branding (Part One)
Episode 89- What Is Sensory Marketing (Part Two)
Episode 88- What Is Sensory Marketing (Part One)
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield