Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/
Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory.
For more information on Mindshare, check out their site at https://www.mindshareworld.com/
My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com. I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Episode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)
Episode 29- Audio Alchemy with Steve Keller of Pandora (Part One)
Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]
Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]
Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]
Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]
Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]
Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]
Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]
Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]
Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]
Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]
Episode 18- Sound Saves The Day
Episode 17- Alexa, Send Me A Sample
Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]
Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]
Episode 14- Podcast Your Brand with Matty Staudt [Part Two]
Episode 13- Podcast Your Brand With Matty Staudt [Part One]
Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]
Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]
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