Want to use alternative retail channels as a source of growth? Or take advantage of an industry downturn to save production costs? Those are two of the biggest takeaways from my interview with Chris Mogridge, founder of Mercury Cycles. Like previous podcast guest Boyd Johnson (of Boyd Cycles), Chris' company make bicycle wheels. But that's were the similarities end. Chris has taken a completely different route to market, and we talk a lot about two different business experiments that reinforce the lesson "fail fast" and move on. This one's got a lot to teach, hope you enjoy!
Oh, and if you haven't subscribed on iTunes or Stitcher yet, please do! It helps me bring you MORE great interviews. And hit me up @thebuildcycle on social media with any comments, tips or questions...or even ideas for future guests that YOU'd like to hear from!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
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Ep #035 - Polartec CEO on Management & Leadership
Ep #034 - Content Strategy Tips w/ Blogs for Brands' Yoon Kim
Ep #033 - How to Use Aspirational Marketing w/ Tenkara USA founder Daniel Galhardo
Ep #032 - How to Build a Mail Order Business w/ JensonUSA's Mike Cachat
Ep #031 - SEO Masterclass with Ezoic's Tyler Bishop
Ep #030 - Live Dangerously & Win at Life w/ The Amazing Race host Phil Keoghan
Ep #029 - Bouncing Back from Failure w/ Floyd's of Leadville founder Floyd Landis
Ep #028 - How to Outpace the Competition w/ BOA founder Gary Hammerslag
Ep #027 - How to Choose the Right Customers w/ Mystery Ranch founder Dana Gleason
Ep #026 - Move Fast & Do Amazing Things w/ Outside Van Founder Erik Ekman
Ep #025 - How to Create a Profitable Business w/ Framebuilding Legend Carl Strong
Ep #024 - Live the Dream on Someone Else's Dime w/ Boulder Denim's Brad & Taz
Ep #023 - How to Build a Global Brand w/ Specialized Bicycles founder Mike Sinyard
Ep #022 - Create a Social Platform for Massive Growth w/ Strava co-founder Mark Gainey
Ep #021 - Use Pop Culture to Build a Business w/ Wolfpack Ninja Tour's Noah Kaufman
Ep #020 - Leadership, Revenue & Management Strategies w/ Earth Trek's Chris Warner
Ep #019 - How to Build a Media Empire w/ GearJunkie.com founder Stephen Regenold
Ep #018 - Get the Startup Mentality w/ Tepui Tents founder Evan Currid
Ep #017 - How to Grow by Building Better Partnerships w/ Competitor founder Bob Babbitt
Ep #016 - How to Launch from your Dorm Room w/ Pure Cycles' Michael Fishman
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