Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil and Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE's focus on persona development for 2017.
#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe
#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#167 The D3 Methodology: Building Strategic and Technical Skills
#166 The D3 Methodology: Building a Strong Organizational Structure
#165 How To Lead Through Authenticity ft. Anna Crowe
#164 How to Remove Friction in Marketing ft. Roger Dooley
#163 The D3 Methodology: A Holistic Model for Maximizing Revenue
#162 What it Takes to be an Agent of Change ft. Linda Haury
#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
#160 Ramping Up Marketing During a Downturn ft. Rob Bois
#159 Being Contextual in Marketing ft. Mathew Sweezey
#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger
#157 Leaving a Legacy ft. Courtney Wilson
#156 The Importance of Building a Strong Team Culture ft. Teresa Almaraz
#155 Isn't Sales and Marketing the Same Thing? ft. Max Altshuler
#154 From Barista to Badass Marketo Champion ft. Chelsea Kiko
#153 The Power of Marketing in Driving Revenue ft. David Eldred
#152 Demand Creation Done Right ft. Carlos Hidalgo
#151 Changing the Narrative: How to Reposition the Discipline of Marketing
#150 How to Get Your Data Clean and Pristine with Gaea Connary
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