Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil and Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE's focus on persona development for 2017.
#129 How to Build your Brand with Podcasting
#128 Say hello to the new ZoomInfo, powered by DiscoverOrg
#127 Career Lessons From an Accomplished CMO
#126 Marketing Ops and Its Role in Improving Customer Experience
#125 What the Job Market Looks Like for Marketers
#124 Do You Have What it Takes to Become CMO?
#123 Uniting Two Separate Worlds: SalesTech and MarTech
#122 Getting Started with Video
#121 Transforming the Content Experience
#120 Developing the Skill of Radical Candor
#119 What we can Learn from B2C Marketers
#118 Building a High-Performance Revenue Generation Machine
#117 Driving Pipeline with ABM
#116 Improving Website Engagement and Experience
#115 Scaling A MarTech Startup
#114 Do You Know What Dirty Data is Costing You?
#113 The UnAmerican Dream
#112 Bridging the Disconnect Between Marketing and Sales
#111 Smarketing: Aligning Sales and Marketing for Revenue Growth
#110 Women in Revenue with Julia Stead
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