Understanding Audience Motivations
EPISODE 3 | Guest: Debbie DeWitt, marketing communications manager for Visix
What does audience motivation have to do with digital signage? Why can’t I just put a message up on the screen? Digital signs are a medium for communications, and good communications always start with understanding the target audience.
If you don't understand what motivates your viewers, then you can't know what's going to attract and interest them. You have to start with what drives the individuals in your environment, whether it’s an office, a factory floor or a university. Every viewer is going to be different, but there are some universal human motivations you can connect with.
Our podcast gives you an overview of widely accepted theories on motivations – both external and internal – and ideas of how you can appeal to each with digital signage messaging.
- Understand why motivation matters for audience engagement.
- Review self-determination theory, extrinsic and intrinsic motivations.
- Get practical examples of content that appeals to each motivation.
- Extrinsic: physical, safety, love/belonging, esteem, self-actualization
- Intrinsic: learning, connection, affinity, business, creative, expectation
GET THE FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning
Using Color Theory & Psychology in Digital Signage Design
Why Visix Software Training Is Essential to Success
Where to Put Digital Signs
Why Integration Partners Matter
Building a Content Strategy (for the New Year)
Get Into the Content Operations Mindset
The Best Event Signs Are Digital
How Digital Signage Fits into Unified Communications
Combatting Workplace Rumors with Good Communications
EX, CX, VX & Why Experience Matters
Design Tips for Interactive Screens
Digital Signs for Business
Employee Surveys - Dos & Don'ts
7 Ways to Keep Remote Workers Engaged
Campus Signage - Why Digital Is Better
Best Digital Signage Widgets for Different Users
12 Tips for Better Employee Communications
A Modern Guide to Manufacturing Signage
Experiential Design for Digital Signage
Designing Good Digital Signage Templates
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth