Understanding Audience Motivations
EPISODE 3 | Guest: Debbie DeWitt, marketing communications manager for Visix
What does audience motivation have to do with digital signage? Why can’t I just put a message up on the screen? Digital signs are a medium for communications, and good communications always start with understanding the target audience.
If you don't understand what motivates your viewers, then you can't know what's going to attract and interest them. You have to start with what drives the individuals in your environment, whether it’s an office, a factory floor or a university. Every viewer is going to be different, but there are some universal human motivations you can connect with.
Our podcast gives you an overview of widely accepted theories on motivations – both external and internal – and ideas of how you can appeal to each with digital signage messaging.
- Understand why motivation matters for audience engagement.
- Review self-determination theory, extrinsic and intrinsic motivations.
- Get practical examples of content that appeals to each motivation.
- Extrinsic: physical, safety, love/belonging, esteem, self-actualization
- Intrinsic: learning, connection, affinity, business, creative, expectation
GET THE FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning
Using Digital Signs to Recognize Employees
Adding Digital Signs to Your Alert System
Tips to Measure Digital Signage ROI
Get Inspired by Modern Marketing Trends
Automated Content for Digital Signs
Storytelling and Text Tips for Digital Signs
13 Ways to Fail at Digital Signage
Gamification Ideas for Digital Signage
Communications Planning for Digital Signs
Best Practices for Digital Signage Layouts and Playlists
Metrics and Measures on Digital Signs
16 Digital Signage Start Up Tips
Launching a Digital Signage Pilot
Digital Signage Design Primer 2 - Practical Tips
12 Ways to Increase Engagement with Digital Signs
14 Quick Digital Signage Content Ideas
How to Connect with Three Generations in the Workforce
Digital Signage Design Primer 1 - Basic Foundations
8 Steps to Plan a Digital Signage System
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips