Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress, shares her process for evaluating and selecting new MarTech tools. Tune in as Jennifer shares where her passion for technology comes from, which tools comprise her tech stack, and how she vets technology vendors.
Check out the Progress Stackies submission here: https://resources.demandgen.com/demandgen-radio-podcast/progress-stackies-awards
To see how Progress is pulling together their virtual events, here is a link to their digital showcase: https://www.progress.com/campaigns/digital-experience-showcase
Tune in to DemandGen TV at demandgen.tv
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#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham
#199 Choosing to be Extraordinary ft. Mark Sanborn
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#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley
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#194 Recipes for ABM Success ft. Lisa Horner
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#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman
#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder
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