Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress, shares her process for evaluating and selecting new MarTech tools. Tune in as Jennifer shares where her passion for technology comes from, which tools comprise her tech stack, and how she vets technology vendors.
Check out the Progress Stackies submission here: https://resources.demandgen.com/demandgen-radio-podcast/progress-stackies-awards
To see how Progress is pulling together their virtual events, here is a link to their digital showcase: https://www.progress.com/campaigns/digital-experience-showcase
Tune in to DemandGen TV at demandgen.tv
#109 Women in Revenue with Tracy Eiler
#108 Women in Revenue with Shari Johnston
#107 MarTech Monday: Introducing Conversational Content
#106 Why SDRs Should Report to Marketing
#105 HubSpot Sets Its Sights on Enterprise
#104 MarTech Monday: Using Mintigo to Target the Right Accounts
#103 Using AI to Automate Key Marketing Functions
#102 How Marketo Does Demand Generation
#101 Career Lessons From an Accomplished CMO
#100 The Current State of Marketing Automation
#99 The Vision Behind Adobe's Acquisition of Marketo
Live at B2BMX: Masha Finkelstein of Google
Live at B2BMX: Toni Boger of Siemens PLM
Live at B2BMX: Jocelyn King of MOCCA
Live at B2BMX: Tina Dietz of StartSomething Creative Business Solutions
Live at B2BMX: Kyle Johnson of HyperScience
Live at B2BMX: Jennifer Anaya of Ingram Micro
Live at B2BMX: David Bruno of Aptos
Live at B2BMX: Kate Federhar of CenturyLink
#98 Building a Successful Partner Program
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