Episode 88 - The Future of Advertising...It's About to Get Real
To break through the clutter and win consumers over, advertising and marketing need to get real.
That’s what Bud Light did recently. During game five of the 2019 World Series, Washington Nationals fan, Jeff Adams, took a home run ball to the chest while holding on tightly to his two cold beers.
That’s when Bud Light sprang into action. Not only did they take quickly to Twitter to call attention to the moment, they tracked down the fan and by the next game, had him the star of a television campaign that featured the actual video footage of him being hit by the ball.
This scenario was remarkably well played by Bud Light, to say the least. Borrowing a page out of the social media handbook, they wasted no time in leveraging the equivalent of user-generated content (UGC) to take advantage of the moment. Including real people in real situations in real time (if possible) to connect with consumers...that's how all brands should be playing the advertising and marketing game today.
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
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