Episode 88 - The Future of Advertising...It's About to Get Real
To break through the clutter and win consumers over, advertising and marketing need to get real.
That’s what Bud Light did recently. During game five of the 2019 World Series, Washington Nationals fan, Jeff Adams, took a home run ball to the chest while holding on tightly to his two cold beers.
That’s when Bud Light sprang into action. Not only did they take quickly to Twitter to call attention to the moment, they tracked down the fan and by the next game, had him the star of a television campaign that featured the actual video footage of him being hit by the ball.
This scenario was remarkably well played by Bud Light, to say the least. Borrowing a page out of the social media handbook, they wasted no time in leveraging the equivalent of user-generated content (UGC) to take advantage of the moment. Including real people in real situations in real time (if possible) to connect with consumers...that's how all brands should be playing the advertising and marketing game today.
People Don't Like Advertising and Marketing
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A Few Words with Ed McDonough
A Few Words with Jeffrey DeSocio
A Few Words with Emilia Chagas
Involve Your Customers in the Sales Process
A Few Words with Dave Matson
Advertising is Everywhere
A Few Words with Jeff Copetas
A Few Words with Peter Berson
There's No Yabba Dabba Doo on Social Media
Social Media Can Change the World
A Few Words with Julia Becker Collins
Personalities as Publishers
Stop Trying To Be Somebody Else
A Few Words with Michelle Mercier
The End of Advertising As We Know It
Share the News on Social Media
Age Doesn't Matter on Social Media
A Few Words with Lysa Miller
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