Today's guest is Amy Franko, author of The Modern Seller. (available on Kindle or hardcopy). Some of the points we cover in this interview include big points taken directly from her book.
People are saying about the book:
“Amy has nailed it with The Modern Seller. This is exactly the mindset, skills, and agility sales professionals need to succeed and thrive in this fast-evolving selling environment. Our team is striving to make this transition right now. We see it as critical to our growth—and survival.”
Pete McChrystal - President & CEO, Accent Technologies
“The Modern Seller is an insightful, must-read book. If you don’t know what a modern seller is and how to get there, you will be left in the dust. This book is a critical guide for paving the way to becoming a modern seller.”
Andy Quintana - SVP Business Development, Partnerships & Alliances, Accent Technologies
“The Modern Seller is filled with actionable insights and practical strategies to set you apart from competitors, make you irresistible to today’s buyers and ultimately, drive more revenue. In short, YOU become the differentiator.”
Jill Konrath - Author of More Sales Less Time & SNAP Selling
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
Preventing Management Failure: Immersive Simulations Offer Solutions
Mastering Competitive Analysis for Sales Success
Achieving Competitive Advantage Through a Comprehensive Competitor Analysis
Grieving and the Workplace: How HR is Addressing Employee Needs
Breaking Down Financial Metric Silos: Ensuring Consistent Understanding Across the Company
Transform Employee Performance with Strategic Insight
Follow Up On the Leads, We’ll Do the Rest
Making Use of What Marketers Are Doing Right
How Are You Marketing To Your Employees?
You Wrote a Book, Is It Time to Relaunch It?
Reducing the Perception of Risks with Prospects
Are you good at generating sales opportunities?
Outcome-Based Budgets vs. Line Item Belt Tightening
The Importance of a Playbook and Just Sitting for 30 Days
You will make more money, work fewer hours, and have less stress - Todd Duncan promises you this.
Transactional vs. Lifetime Customers - which do you cultivate?
Kindness in Your Culture for Reputation, Recruitment, and Retention
The Role of the Conductor in B2B Leadership
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