It seems like every day there is some new tool or trend. So how do you decide which new technology, software tools and digital trends deserve attention and resources and which don’t? Over the years, I have developed a simply strategy to figure out which new technology and tools are right for me.
ExploreThe first part of the strategy is staying ahead of the curve by reading, reading, reading. There’s no single expert in the field so I have several websites I check on a regular basis.
EvaluateWhen I find new software tools which pique my curiosity, I switch over to evaluation mode. I dive in and start reading product reviews and searching for discussions on Twitter and LinkedIn. Then I kick the tires for myself to see if the product works the way they say it will. Next I evaluate how this addition fits with the rest of my marketing program. This is where many exciting ideas get sidelined because even if a tool looks great, if it doesn’t fit with everything else you’re doing, it’s not a great fit for you.
EmbraceAnd finally I embrace the tools I think are a great fit. This means making a decision to go big and commit the resources needed to make it successful. If you are not willing to do that, just don't play with the tool.
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
#908 - Do You Have a Peer Group? You Should
#907 Evaluate and Embrace New Technology
#906 Let AI Tell Your Story
#905 I Love Evergreen Content
#904 Navigating Growth Amid Economic Uncertainty
#903 Learn to Harness Chaos
#902 A Different Perspective
#901 The Key to Success is in the Implementation
#900 Go to The Gym
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