It seems like every day there is some new tool or trend. So how do you decide which new technology, software tools and digital trends deserve attention and resources and which don’t? Over the years, I have developed a simply strategy to figure out which new technology and tools are right for me.
ExploreThe first part of the strategy is staying ahead of the curve by reading, reading, reading. There’s no single expert in the field so I have several websites I check on a regular basis.
EvaluateWhen I find new software tools which pique my curiosity, I switch over to evaluation mode. I dive in and start reading product reviews and searching for discussions on Twitter and LinkedIn. Then I kick the tires for myself to see if the product works the way they say it will. Next I evaluate how this addition fits with the rest of my marketing program. This is where many exciting ideas get sidelined because even if a tool looks great, if it doesn’t fit with everything else you’re doing, it’s not a great fit for you.
EmbraceAnd finally I embrace the tools I think are a great fit. This means making a decision to go big and commit the resources needed to make it successful. If you are not willing to do that, just don't play with the tool.
#959 Sell the Transformation
#958 Start with Original Content
#957 Time to Train Your Team
#956 Simple Video Tips for Small Business Owners
#955 Customer Focused Copy
#954 Listen toThis
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
#947 Selling the Dream
#946 Burn the Boat
#945 Why Do Storytellers Have More Fun?
#944 - Absolute Marketing
#943 - A Good CTA Drives Action
#942 Leverage Other People’s Platforms
#941 Lessons from a Lifelong Networker
#940 - The Conversion Form - Where the Magic Happens
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth