The Passle Podcast - CMO Series
Business:Marketing
Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the privilege of speaking with a true trailblazer who has thrived under this pressure. Join us in welcoming Sarah Kempsey, CMO at Montgomery McCracken.
Drawing from her wealth of experience, Sarah shares invaluable insights on navigating the complex landscape of legal marketing. From establishing a strong foundation to overcoming obstacles, she offers practical advice and strategies tailored for new CMOs.
Sarah and Eugene discuss:
Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
Episode 30 - Norm Rubenstein of Zeughauser Group on the evolution of law firm marketing
Episode 29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy
Episode 28: Angela Quinn of Husch Blackwell on aligning your firm around the client experience
Episode 27 - Valerie Brennan of Munger, Tolles & Olson on building a law firm brand effectively
Episode 26 - Marisa Eubanks of RumbergerKirk on how to encourage your lawyers to stay on top of BD activities
Episode 25 - Erin Corbin Meszaros of Eversheds Sutherland on rising to the challenges of legal marketing
Episode 24 - Tamara Costa of BLG, on ESG and the role of marketing
Episode 23 - Laura Nicholls of Ashurst on what it takes to build a great career in legal business development
Episode 22 - Mark Hunter of Hicks Morley on what it takes to build effective business development skills in lawyers
Episode 21 - Andrea Stamp of Forbes Solicitors on building recognition in key regions with strategic campaigns
Episode 20 - Lee Garfinkle of Goodwin on building a dominant industry position in legal services
Episode 19 - Kalisha Crawford of Ropers Majeski on making data work for your firm
Episode 18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent
Episode 17 - Amy Shepherd of Ballard Spahr on the duties of care as a CMO
Episode 16. James Stapleton on calculating ROI of marketing and BD activities
Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand
Episode 14. Julie Henson of Taft, Stettinius & Hollister on building more productive client relationships
Episode 13. Craig Budner on Growth Opportunities at Law Firms
Episode 12. Despina Kartson on Business Development Leadership in Professional Services
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