In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR’s top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her in-house experience at Hasbro.
They also talk about why PR is growing in importance as CEOs because more conscious and concerned about their own reputation, and the reputations of their brands. And they discuss the value of relationship building in communication, the intersections between content, digital, social, advertising and PR, and the skills they look for when recruiting for comms talent.
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Team Farner & The New Strategic Communications Landscape
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Truth, Trust & Trickery
The Burson mega-merger: is bigger better?
The Lowdown On Analyst Relations
Global Healthcare Campaigns, Myth Or Reality?
Using AI To Supercharge Success
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The critical role of comms in decriminalising suicide
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Cross-Generational Communications: Creating Ageless Connections
Moderna Chief Brand Officer Kate Cronin
PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
Brands Should Act More Like Creators
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The Rise Of Misinformation And What It Means For Brand Storytellers
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
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