Running a service business? Keen to find the tips & hacks for scaling up sustainably and using Marketing as a powerful enablement tool? 🚀
On today's episode, Bruce Eckfeldt and our host, Andrei dive deep into the subject, discussing Lead generation, strategies for reducing costs per sale and using resources effectively for amplified results - as well as how businesses should rethink their positioning and targeting in the post-COVID-19 world.🏆
Bruce is an Inc.com Top 500 CEO, consultant, coach, author, and speaker on organisational development and performance management in the US. He is currently focusing on helping high-growth companies scale more quickly with less drama. He is an expert in business and operational growth strategy, talent planning, performance coaching, and using Lean/Agile to achieve operational excellence.
Bruce has been a member of the Entrepreneurs’ Organisation since 2007 and has served in many chapter and regional leadership positions including Learning, Forum, and Accelerator. Bruce has served as the US East Regional Forum Expert and the US East Regional Accelerator Expert.
He also hosts two successful podcasts: Scaling Up Services provides insights and strategies for how to successfully scale service-based businesses and Thinking Outside The Bud explores innovation in the business of cannabis.
Â
Listen to the episode on your favourite platform:
▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox
Â
Connect with Bruce:
Website: http://www.eckfeldt.com
Linkedin: https://www.linkedin.com/in/beckfeldt/
Podcast - Scaling up Services: https://podcasts.apple.com/us/podcast/scaling-up-services/id1408586925
Â
Connect with Andrei:
Marketiu: https://marketiu.com / https://marketiu.roÂ
Linkedin: https://www.linkedin.com/in/andreitiu/
Marketiu on Linkedin: https://www.linkedin.com/company/marketiu
Marketiu on Twitter: https://twitter.com/marketiuagency
Marketiu on Instagram: https://www.instagram.com/marketiuagency/
Brand Consistency & Scaling Effective Content Marketing [with Anastasia Leng]
Product, Marketing and Sales team alignment [with Jay Haynes]
Marketing, Blockchain and the Crypto world [with Tom Donohue]
Marketing as a Catalyst for Business Growth [with Jeroen Corthout]
Customer Shopping Behaviour Changes in the Retail Space [Shane Pounder]
SEO Trends & Changes for 2021 [with John Vuong]
Cross-Channel Marketing & Business Process Automation Insights for 2021 [Sam & Josh Ovett]
End of Year Special - Personal Branding & Using Law of Attraction Tactics to Build a Better New Year [with Andrew Kap]
Improving Online Ads & Ecommerce Campaigns’ ROI in 2021 [Matt Gillis]
How to Use Videos in Marketing Communications in 2021 [with David Jay]
Marketing Automation Strategy and Opportunities for 2021 [with Dan McGaw]
Black Friday 2020 - Marketing must-do’s for Ecommerce [with Abbey Schoenberg]
How to Integrate Affiliate Marketing within your Cross-Channel Strategy [with Rick Magennis]
Growing B2C Customer Communities [with Andreea Magraon, Bolt Romania]
How to do PR right in the B2B Tech Space [Ed Zitron]
Strategic B2B Marketing & Trends Post-COVID-19 [with Jen Grant]
Launching a SaaS Business and Content Marketing Trends post-COVID-19 [with Xenia Muntean]
Celebrity Marketing & Endorsement [with Aaron Zack]
SEO & PR Strategies, Tactics and Trends for 2020 and beyond [Chris Dickey]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth