Running a service business? Keen to find the tips & hacks for scaling up sustainably and using Marketing as a powerful enablement tool? 🚀
On today's episode, Bruce Eckfeldt and our host, Andrei dive deep into the subject, discussing Lead generation, strategies for reducing costs per sale and using resources effectively for amplified results - as well as how businesses should rethink their positioning and targeting in the post-COVID-19 world.🏆
Bruce is an Inc.com Top 500 CEO, consultant, coach, author, and speaker on organisational development and performance management in the US. He is currently focusing on helping high-growth companies scale more quickly with less drama. He is an expert in business and operational growth strategy, talent planning, performance coaching, and using Lean/Agile to achieve operational excellence.
Bruce has been a member of the Entrepreneurs’ Organisation since 2007 and has served in many chapter and regional leadership positions including Learning, Forum, and Accelerator. Bruce has served as the US East Regional Forum Expert and the US East Regional Accelerator Expert.
He also hosts two successful podcasts: Scaling Up Services provides insights and strategies for how to successfully scale service-based businesses and Thinking Outside The Bud explores innovation in the business of cannabis.
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Listen to the episode on your favourite platform:
▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube
▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show
▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean
▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify
▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer
▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher
▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox
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Connect with Bruce:
Website: http://www.eckfeldt.com
Linkedin: https://www.linkedin.com/in/beckfeldt/
Podcast - Scaling up Services: https://podcasts.apple.com/us/podcast/scaling-up-services/id1408586925
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Connect with Andrei:
Marketiu: https://marketiu.com / https://marketiu.roÂ
Linkedin: https://www.linkedin.com/in/andreitiu/
Marketiu on Linkedin: https://www.linkedin.com/company/marketiu
Marketiu on Twitter: https://twitter.com/marketiuagency
Marketiu on Instagram: https://www.instagram.com/marketiuagency/
B2B Marketing Lessons for SaaS Start-ups [with Alan Gleeson]
Launching and Marketing a Food & Beverages Business [with Laurie N.]
Challenges for Small & Medium sized businesses Post-COVID-19 [with Alex M.]
Marketing to Millennials [with Roland G.]
Marketing post-COVID [with Stefan Gergely]
Marketing Hacks & Tools [with Taylor Ryan]
B2B Marketing & Thought Leadership [with Tim B. & Scott P.]
Marketing Tactics to generate new clients - Inbound Marketing & Sales [with Bart Dalton]
Voice SEO [with Roland Gavrilescu]
Branding & Brand Strategy in 2020 [with Mitch Duckler]
Marketing for SaaS Platforms [A discussion with Roland G.]
Marketing & Branding for Start-ups - What are investors looking for? [with Bart Dalton]
Growth Hacking & Digital Marketing Tips for 2020 [with Stefan Gergely]
Intro Episode - Welcome to the show!
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