The Passle Podcast - CMO Series
Business:Marketing
Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.
On this episode of the CMO Series Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching program.
Ali and Julie explore:
A full transcript of this episode is available here.
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Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development
Episode 125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent
Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made
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Episode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs
Episode 122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market & People
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Episode 120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing
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Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm
Episode 115 - Client Listening 101 with JeanMarie Campbell of Baker McKenzie
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