On this episode, we are once again joined by Josh Kelly of Clover. Josh's first time on the podcast can be found here.
We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends.
Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition)
His step by step tips revealed in this episode are:
1. Seek an expert
2. Track and report effectively
3. Plan ahead
4. Develop a personality
5. Be where you can dominate
Read into Josh's Marketing Tips here
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
Overcoming Obstacles in a Family-Run Business
The Importance of Asking Questions
Marketing Strategy: Making Data Driven Decisions
Monitoring Current Trends
Get out of Obscurity with Personal Branding
How to Utilize Software to Increase Efficiency
IAQ Q&A’s
How to Perfect the Review Process
The Best Practices for Advertising with Yelp
The Biggest Website Mistakes You Can Make
Keeping Your Talent Pipeline Full With Nathan Coker
Promoting Women in the Trades with the Lady Titans
The Power of Proper Planning
Why You Should Start a Podcast
The Value of Having Great People
BONUS EPISODE: An Uncensored Conversation With Thaddeus & Evan
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The Agile Brand™ with Greg Kihlstrom
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