On this episode, we are once again joined by Josh Kelly of Clover. Josh's first time on the podcast can be found here.
We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends.
Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition)
His step by step tips revealed in this episode are:
1. Seek an expert
2. Track and report effectively
3. Plan ahead
4. Develop a personality
5. Be where you can dominate
Read into Josh's Marketing Tips here
Differentiating Yourself Through Brand Storytelling | Ryan Chute - Wizard of Ads
You Have to Set the Hook
The Importance of Call by Call Management
Ways to Avoid Wasting Ad Spend This Summer
Continuing to Train Your Technicians in the Summer
Maximizing Your In-House & Outsourced Marketing Efforts
Simple Ways to Improve Technician Recruitment
Questions To Ask When Hiring a Marketing Agency
Growing Your HVAC Business Through Acquisitions
How to Build a Thriving HVAC Business in 2022
The Importance of Knowing Your Numbers
Strategies for Managing Busy Season Demand
Spring HVAC Strategies to get the Phone Ringing
Marketing Made Simple: Back to the Basics
How to Create A Successful Marketing Campaign
The Importance of Having a Website That Can Scale
Strategies for Re-Engaging Your Existing Customer Base
How to Make the Most of Your Marketing Budget This Year
Increasing HVAC Sales by Giving Your Customers Choices
How To Strategically Plan for Success in 2022
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